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It's not hard. It's 

It's not hard.

It's

welcome to the do-ers
the home for women who make sh*t happen

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the do-ers club

A community of rising industry leaders, ready to bring you up alongside them, with 24/7 access to Ashli as your mentor for anything you need.

Entrepreneurship can be lonely, but that ends here.

BEST FOR ALL BUSINESS OWNERS

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the do-ers library

The Library features 100+ downloads, templates, and trainings, all built to help you grow your business, your way.

Join The Library and reinvest the savings somewhere important, like paying yourself more.

GET THE BEST BANG FOR YOUR BUCK

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the do-ers roundtable

High-touch mentorship that prioritizes growing, hiring, and expanding beyond the online business space. Spend six months with a small cohort of women, hand-selected to help each other problem solve, differentiate, and scale.

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the do-ers library

the do-ers club

BEST FOR MORE EXPERIENCED BUSINESS OWNERS

we take action

We dive in headfirst even if we’re scared, because we know growth happens outside our comfort zones. Rules? We write our own thanks. We are all about encouraging each other to be authentic and take bold steps.

we are all about grace

Mistakes happen, and when they do, we’re kind to ourselves and keep going. We aren't reaching for an end goal, but a consistent effort to be better and stronger. Kindness to ourselves and to each other is our mantra.

we trust ourselves

We know when it’s time to rest and when it’s time to push. work-life balance and mental health are our priorities. We listen to our bodies and minds, making space for both hustle and healing.

in this space, we're doers. here's what that means:

ABOUT US

Hi guys, I'm Ashli.

the one who said she would "never have a membership ever".

Jokes on me, since it became the love of my life and the mission of my entire future. Never say never is real.

The truth is, I come from a 12 year career in the fashion industry, guiding strategy for brands like Gucci, Prada, Rebecca Minkoff, Sam Edelman and more.

I had it all - the first class flights to Europe multiple times a year. The clothing allowance. The expense account to entertain clients at boujie restaurants all over NYC. I loved my career...until I saw something I couldn't avoid anymore.

You see, I've been trained by the best in the world on how to build and scale businesses, teams, and departments to multi millions...and I've done it myself in months. I had the equation. I have the skills. I know what it takes to see success in business.

I saw so many women losing what they built and I had to take action. I gave up the glamour for the hustle, and I got to work creating a library of resources to ensure no woman loses her empire again. Not on my watch.

And thus The Doers was born. More than 1,000 women later and my mission stays the same: everything for you, always. I hope you find value here, I hope you feel seen, and I hope you get exactly what you want, on YOUR terms. Without losing yourself along the way.

xx Ashli

actually helpful business tips

free training every monday

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The Unfiltered Entrepreneur

You get so much FREE ADVICE in one podcast!


This podcast is no joke! Ashli is so real and raw in every episode AND you get so many little nuggets that you can immediately apply to your business and your life and an entrepreneur. The fact that she gives all this away for free every week is mind blowing but if you know Ashli, that’s just how she’s roles!





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How we use the eisenhower matrix

productivity

quarterly goal setting worksheet

making SMART goals

using a SWOT analysis

Pomodoro Technique

Make Google Cal Your Best Friend

chatGPT prompts + creating custom GPT

vision board + manifestation

mindset

perform a digital detox

20 journal prompts for self reflection

move anxiety out of your body

the antidote to burnout

mindset blocks and overcoming them

building a business to sell

how to dIY your branding in one day

branding

Brand messaging + positioning

Creating Brand Stories

create a company culture w/ values

plan a brand photoshoot

PR Media kit template

making merch for your business

offer suite basice

nail your offer suite

pricing your offcers

Pricing Calculator 

using offers as positioning

customizing pricing per client

1:1 call notes template

e-book template (+ 20 e-book ideas)

course and/or webinar template

client work

make sales

how to build a successful membership

lead tracker organizer

services guide template

the perfect intake form

nail every discovery call

the dial zero proposal template

onboarding checklist

offboarding checklist

client love form 

client testimonial template

how to whitelabel properly

keep your job with retainer clients

client, marketing, messaging research

learn the awareness funnel

the art of messaging

ethical vs. nonethical sales

3-step sales checklist

the 6 sales motivators

building trust with clients

using inflection in sales

how to do a messy launch

make money as an affiliate

selling with connection and emotion

weekly content pillars for posting

social media

the basic funnel 

"i dont know what to post" generator

750+ instagram story + post templates

optimize your iG bio

plan a single channel content cal

plan a multi channel content cal

email

website

maximize your freebie for more opt-ins

subject lines that convert

prewritten post-freebie email sequence

prewritten Welcome email sequence

prewritten prelaunch email sequence

prewritten post launch email sequence

website template (new coming 2025!)

prewritten sales page copy

prewritten home page copy (Coming Soon)

prewritten about page copy (Coming Soon)

prewritten short form sales page copy (Coming Soon)

Analytical Software for your Site

utlizing SEO - basic training

using uTM links

general business checklist

planning

map out annual projections

detailed profit+loss statement

4 stages to scaling a business

building a business to sell

how to hit $100k - 6 ways

build an annual launch roadmap

team

airtable templates

org chart examples based on your biz

pre-written job descriptions

calculate your team's profitability

actually gOOD interview question

performance reviews with the team

team handbook template

content + planning calendar

lead tracker organization

products + services database

call log organization

to do list organization

client approvals interface

Community Favorites

SOCIAL MEDIA MANAGERS

branding agencies

consultants

business managers

va + support staff

graphic designers

email marketers

ugc creators

public speakers

bookkeepers / accountants

paid media agencies

tech support teams

personal trainers

lawyers + paralegal

coaches