build an official business plan
Develop a detailed, strategic business plan with long-term financial projections, hiring strategies, and key investments to scale efficiently.
clear positioning
Learn how to speak confidently about the gaps, opportunities, and future plans of your business, including a polished elevator pitch.
custom exit strategy
Design a tailored roadmap that aligns your business sale, funding, or long-term strategy with your lifestyle and financial goals.
You’ve built a strong business, and that's something to be incredibly proud of! You built an idea into a money tree which is something most entrepreneurs could only dream of.
But now I want us to plan and work for future's that others have, and we only thought we could watch. Together, we'll create a concrete detailed business plan with long term projections, key milestones to hit on the way to massive success, and help you see a future that you are allowed, and able, to have.
This exclusive, six-month intensive program is designed specifically for women who have crossed the $100K mark and are ready to level up by learning how to sell, scale, or strategically fund their business. You’ll get expert guidance, access to women in business who have sold and invested, plus a community of like-minded women who are done playing small.
You Built a BUSINESS YOU'RE PROUD OF.
Now Let’s Make It legit.
The Four Tenets of The Roundtable
exit strategy
mentorship
business mastery
profit and scale
Honestly, you may not even recognize your business in a year.
The glow up will be too bright.
Learn how to optimize operations, increase revenue streams, and structure your business for sustainable, long-term success.
Develop a roadmap that aligns with your personal and financial goals, whether that means selling, raising capital, or scaling strategically.
Understand your business’s numbers inside and out, so you can confidently speak to investors, buyers, and strategic partners about your valuation and future growth.
Surround yourself with experts, industry leaders, and like-minded founders who can provide insight, guidance, and direct connections to future opportunities.
APPLY FOR THE ROUNDTABLE
The Four Tenets of The Roundtable
Honestly, you may not even recognize your business in a year.
The glow up will be too bright.
APPLY FOR THE ROUNDTABLE
exit strategy
mentorship
business mastery
profit and scale
Learn how to optimize operations, increase revenue streams, and structure your business for sustainable, long-term success.
Develop a roadmap that aligns with your personal and financial goals, whether that means selling, raising capital, or scaling strategically.
Understand your business’s numbers inside and out, so you can confidently speak to investors, buyers, and strategic partners about your valuation and future growth.
Surround yourself with experts, industry leaders, and like-minded founders who can provide insight, guidance, and direct connections to future opportunities.
highly vetted and personalized to you
biweekly calls on mba level education and trainings
private 1:1 consulting calls
a detailed business plan with 5-year growth strategy
the roundtable is...
you also receive
monthly 1:1 call w/ ashli
deep mba level trainings 2x per month
private slack channel for on demand support
7 months of the doers club (4 during, 3 after)
happy hour + dinner in new york city
key expert guest advisors
APPLY FOR THE ROUNDTABLE
Business Structure + Modeling
- Understand Business Models + Valuations
- Feel confident understanding your financials
- Identify the Operations needed for scale
- What makes a business fundable or scalable
Scale Profitably for Long Term
- Grow (and hire) with ROI in mind
- How to increase revenue/profit w/o more work
- Understanding the scalability of your business
- Plan for less founder reliance and self sufficency
Positioning Yourself Correctly
- Perfect your elevator pitch and brand narrative
- Learn terminology for high-level business convos
- Strengthen your executive presence
- Develop your leadership mindset
Future Execution + Exit Planning
- Develop your roadmap to an exit
- Understand negotiation terms
- Prepare for Due Dilligence
- Learn about the broker structure for an easier sell
What We Cover
month 1
month 2
month 3
month 4
Kickoff: Intro to The Business Plan
Every month we will have 2 training calls, one expert call, and one hot seat / office hours call. The ones who make the most of the Roundtable will be the ones who want to build their business plan start to finish within the group program. This person also attends all of the trainings and office hours to take full advantage. We estimate about 5 hours of work per week to be able to walk away with the highest ROI.
Sendoff: Happy Hour + Dinner in NYC
Pitch to the Group
- Share your elevator pitch, your plans for the business, and your growth strategies
- Receive live feedback and questions from the group to fine tune your skills
final call
✔️ Speak like a seasoned entrepreneur
✔️ Plan for a massive catapult
✔️ Step into your most powerful self
✔️ Understand the business landscape
✔️ Create future wealth with investments
✔️ Open a world of possibility
APPLY FOR THE ROUNDTABLE
Ashli here,
the one telling you that your big dreams are possible.
For a long time, I thought running a business was about freedom and a great salary—and for a while, that was enough. But as I built my companies, I realized that real wealth isn't built in years, it's built in decades.
Now, I'm focused on building businesses to sell and investing in businesses that have long-term potential. My goal is to help more women understand the real power of ownership, asset creation, and strategic exits.
I’ve worked with hundreds of founders to optimize operations, maximize profitability, and position their businesses for their version of success. This isn’t about hustling harder, or giving to the point of breaking. It’s about thinking bigger, playing smarter, and making high-level moves that change the trajectory of your business and your future. I hope if there's one thing you get from me, it's a vision for your future that surpasses your wildest dreams.
- 6x Founder of product, agency, membership, event, and more
- Has generated over $1B of sales revenue through my career
- Gained almost 1M listens across 3 podcasts
- Support over 1,000 women on a monthly basis through The Do-ers alone
- Budding Angel Investor into brands, businesses, people that show opportunity and aligned values
APPLY FOR THE ROUNDTABLE
RACHEL EDWARDS
Rachel is an entrepreneur and investor with deep experience in startups, venture capital and finance. She began her career in retail and fashion, landing at a fashion tech startup before founding her own. After earning her MBA at University of Virginia's Darden School of Business and selling her company,
Rachel transitioned into finance, where she worked at J.P. Morgan, helping early-stage companies raise venture capital. In addition to her operational and investment experience, she has spent the past three years mentoring founders through accelerator programs like Techstars. Passionate about entrepreneurship education,
Business Modeling - Growth Plans
back
MAGGIE ROSE MACAR
In March 2024, Maggie Rose co-founded No Pressure Networking with the co-founder of 2fitbrands, creating a space for women entrepreneurs and investors to connect in a supportive, no-pressure environment. What started as a single event has grown into a thriving community of 2,200+ women, and they are continuing to expand. Through this, Zant has deepened its focus on coaching women leaders, making it a key priority for 2025.
Along the way, she has also found herself coaching women founders on navigating early-stage fundraising (cold), building a team with $0 and interns, and embracing scrappiness in the startup world.
Team - Hiring - Scaling Profitably
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CHARLOTTE KETELAAR
After 10+ years in venture capital and investment banking, raising over $400M for startups, Charlotte saw how frustrating and inefficient early-stage fundraising can be. Founders waste months chasing investors, relying on outdated databases, and sending cold emails that never get a response.
So she built Capwave, an AI-powered fundraising platform that helps founders get in front of the right investors based on real investment data. No more guesswork, no more endless searching—just meaningful connections that move the raise forward.
Elevator Pitch - MVP - UVP
back
nathalia rojas
As a co-founder of 2FIT BRANDS, Nathalia is passionate about creating healthy and delicious snacks that promote wellness and sustainability. She has a degree in Business Administration and Management from San Diego State University, where she gained the skills and knowledge to launch and grow a successful business. Her mission is to make healthy eating easy and enjoyable for everyone and to contribute to a more sustainable and ethical food system.
Community - Networking - Pitching
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"Ashli cared just as much about my business and my mental health as I did, and honestly, probably more lol She's professional, but she's human and I'm so happy I took full advantage of this group. The Roundtable changed my life."
"A year with Ashli completely changed my business. I went from $15,000 monthly on average to now $70k a month, 2 full time employees, and best of all, so much time back in my day-to-day to truly live. I run my business now instead of it running me, and I lead as an authority in my space and that's the best ROI I could ever ask for."
"I've been so burned that I almost didn't pull the trigger on another mentor. But wow you're not one of the good ones, you're one of the best ones. You've changed my business so greatly that my life will never be the same. I'll never thank you enough!"
"When I started The Roundtable, I was working with 3 VA's and still working 80 hours per week. Now I have 3 full time employees, I work with clients nationwide (none of whom are online businesses) and I feel so relieved!"
"I got my MBA and I still learned more in this year together than I did in actual business school. This group is equal parts business training, personal development, and mentorship to become a phenomenal leader."
the
Library
the
Club
which plan is right for you?
Find which tier is right for you, whether you are led by value, by support, by community, etc. The Do-ers is a place that wants you to feel comfortable and welcomed, no matter what you prefer and need.
join the do-ers
over 200+ templates and downloads
impactful and quick trainings and webinars
DISCOUNTED CALLS w/ ashli for as low as $175
slack channel for on demand support
monthly calendar of professional and social events
first access to discounts, offers, events, and more
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mba level trainings on selling a business and investing
private slack channel in The do-ers club
$97 / MO
$197 / MO
$2.000 / MO
Join us in NYC for a wrap up celebration on October 23.
Give a proper goodbye to the group with an incredible trip.
Picture this: after six months of deep strategy, high-level conversations, and game-changing insights, we come together in New York City to celebrate everything you've built. This isn’t just a farewell—it’s a moment to acknowledge how far you’ve come and get excited for what’s next.
Over a curated afternoon experience and a final dinner, we’ll reflect on the milestones you’ve hit, the bold moves you’re making, and the wealth you’re creating for the future. Whether you join us or not, know this—you’re leaving The Roundtable with the knowledge, confidence, and connections to play at an entirely new level.
This trip is optional, and hotel/flight are not included.
thurs oct 23
evening
Join us for happy hour to meet together after months of meeting virtually and hug in real life.
fri oct 24
afternoon
Get together with your cohort for an afternoon activity in New York City and spend time together.
fri oct 24
evening
Join dinner with the group, as well as the guest advisors to deepen that relationship and network.
Mark Your Calendar
applications open
March 16
application review / discovery calls
April 21
start day
June 27
Group close
October 24
nyc gathering
October 23
confirmations sent
June 2
Please note: Ashli will be OOO for 1 week in July.
Join us for 4 months and watch your world expand.
you can't walk a path you don't know exists.
I'm here to help you see what else is possible for you on your journey.
click to apply
application only
Pay Monthly
$2,000
application only
pay in full
$7,500
By joining The Roundtable for 4 months, you will be added to The Do-ers Slack during our time together with a private channel just for us. Once we wrap, you will stay in the Roundtable private Slack as an alumni bonus. If you leave The Do-ers, you will lose access to The Roundtable Slack.
save $500
Not ready for The Roundtable but interested in more?
