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Step into your leadership. Make a difference.
The Roundtable is a vetted and curated small group hosted through a year-long focus group for founders. Our members are at or beyond $100k ARR and ready to build a personal brand, step into thought leadership, and run their business like other businesswoman they admire.
Application Only · Opens September 2026
the roundtable
You're building something impressive.
Now become someone who leads it.
You're building something impressive.
Now become
someone who leads it.
Sound familiar?
Your work is worth talking about.
So why are you still playing small?
You're proud of how far you've come in business. You've figured out how to make money, keep clients, and stay standing through all of it.
But there's still more work to do
...and it's not your strategy.
It's that you haven't fully become the person your business needs you to be yet.
It's time to create a platform for your visibility, and grow your personal brand. The next level of your brand requires you to show up in ways that don't come naturally, yet.
Let's level you up, and in turn, your business.
"I know what I do. I just freeze up whenever anyone asks me about it."
"I want to be known for something. I just haven't figured out what yet."
"I'm the most ambitious person in most rooms I walk into."
"I need to find people who will push me, not just cheer for me."
the community is for acceptance. the club is for business growth. the roundtable is for leadership.
A year to become
the founder your
business deserves.
let's dive into the roundtable
The Roundtable is a serious year-long container with direct access to mentors, MBA style trainings for real business takeaways, and a small group of vetted founders who are scaling at the same level you are.
The Roundtable is where your personal brand is built and curated alongside the business strategy, the leadership skills, and the confidence to show up and own it publicly.
You'll leave this year knowing exactly who you are as a founder, what you stand for, and how to make sure the world knows it too. With a group of friends made along the way.
Total Value: $9,000
01
Quarterly Private Advisory Calls
Every quarter, you'll receive a private 90-minute deep intensive session focused on your business, your brand, and what roadblocks are in the way. Know that at each turn, you have a trusted advisor in your pocket.
Valued: $2,500
03
Peer Founders + Curated Groups
Each quarter, we'll assemble a small group of 2-4 members with a set time for you to meet virtually and get to know each other deeper. Use this space to practice articulating your brand, get real feedback from people who get it, and grow your network.
Valued: $1,000
04
Annual In-Person Event
Join us at The Do-ers IRL in May 2027 completely free, as well as a private Roundtable only event where we'll be introducing you to power players in business that you need to know. Come together, meet others, and enjoy.
Valued: $2,500
Custom 20-Page Business Plan
Looking for more? Add on a personalized business plan, brand and positioning strategy, messaging guidebook, and short term / long term goal setting tracker. No need to question what your future looks like. Simply use this plan, and watch it all click into place.
bonus
05
Vetted Private Community
Unlike The Community and The Club which are open to all, The Roundtable has more exclusivity. This is a private space only for members who applied, were accepted, and are committed to being involved - founders who are here for a serious year of growth and aren't interested in anything less. It's true that the room is only as powerful as who's in it. We take that seriously.
02
Structured, MBA-Level Training
Every month, we dissect real business decisions and learn what makes a brand successful. We cover how startups work, from funding rounds to acquisition. Walk away learning how the best leaders think and how successful people move. Feel empowered that you truly know business.
Valued: $3,000
early sign-on bonus for Members who sign before july 1
inside the Curriculum
Three acts.
One complete
transformation.
Your reputation is the through-line of everything. Each act builds a piece of it, and by May, you're not just a founder. You're a businesswoman with a brand that speaks for itself.
jan - apr
Act 2
You as Yourself
- Building a social presence that reflects who you actually are
- Thought leadership content: what to say and how to say it
- Marketing yourself as an expert, and more than a service provider
- Using your personal brand to grow your business
Sept – Dec
Act I
You as a Founder
- Defining your business identity and core offer clarity
- Building the confidence to speak to your work without hedging
- Establishing the foundation of your personal brand
- Understanding what makes you worth following, not just hiring
may - aug
Act 3
You as a Leader
- Decision making, future planning, and strategic leadership
- Building a team and leading them with empowerment
- Operating from the identity of the businesswoman you've become
- What legacy, scale, and the next chapter actually look like
quarterly small groups
The rooms inside
The Roundtable.
Every quarter, you're placed into a small group of 2–4 Roundtable members. In these groups, you'll meet virtually, stay connected between calls and use these spaces to practice articulating your brand out loud. This creates a safe space for feedback from people who are operating at the same level, and build relationships that truly last.
Participation in small groups will not be optional as this is the key to growth. Confidence doesn't come from learning the right answer from a webinar. It comes from repeatedly saying who you are, what you offer, and doing so in a room of people who care about you, until you feel ready.
2–4
Small enough that everyone knows each other. Big enough for real perspective and impact.
small Group Size
4x
Groups switch quarterly, giving you new connections and perspectives as the year evolves.
Per Year
∞
A private group channel that stays open all year, nurturing deep, trusting relationships.
Ongoing Chat
Meet Ashli
3x founder. 1M listens through podcasting.
generated $1B+ for women led brands.
My philosophy on a life well lived centers on developing self-awareness, grounded emotional intelligence, and people who care about you - 3 things I feel are non-negotiables for the modern woman.
In short: I want you to feel like your best self, I want you to have enough self-led faith in your identity that you can trust yourself, and I want you to see that you alone can genuinely have a life you're proud of.
3x Founder
investor
celeb advisor
fortune 500 consultant
podcaster
The backbone of The Do-ers lies in the fact that when women succeed, we are more generous. We give back, we invest in our communities, we mentor, and we create opportunity. As the world changes, I want women at the forefront, with their own financial independence and with control over their destiny.
Ex-corporate executive, with respected roles at Gucci, Prada, Rebecca Minkoff, Sam Edelman; Past clients include Kendall + Kylie Jenner, Brooke Shields, Bethenny Frankel, and Katy Perry; Supported 4 brands through acquisition
MY FAVORITE TESTIMONIALS
You may think Ashli is a boss babe but get one on one with her and you have someone who just wants to laugh all the time and be the ultimate hype woman lol She's also ALWAYS down for a last minute flight...and another round of martinis.
- My best friend Alex
Next time Ashli is giving you serious advice, just know that on the weekends she's running around with my kids, on all 4's acting like a Tyrannosaurus Rex and being "Aunt Gigi".
- My sister
❤️🔥 Passionate Aries, Enneagram 3, Projector
1,500 Women Served through Strategic Advisory
Personally generated $5M+ in owned businesses
Trusted for a reason.
Testimonials from past group programs
Hands down been one of the best investments I've made in my business. For me personally, taking this program has completely changed my perspective on running a business. I'm forever grateful for this program. It made me a success, it made me a business owner, and I feel proud of myself.
- shannon p.
brand + web designer
This group completely changed my view on business and truly is the most valuable program I've done. I now feel much more confident in how my business is structured. The advice that she shares in those one-on-one calls is invaluable. I now have a lot more clarity and I'm excited and optimistic about the future of my business.
- sammy h.
social media agency + content studio
The best decision I've made in my business in 4 years. I went in feeling unmotivated and lacking inspiration. The way I was running my business had to be re-evaluated entirely. If you're not sure where you're headed, this may be the right thing for you. Ashli will help you discover what you need.
- Haley m.
luxury wedding photographer
the standard
This space
will require
something of you.
the roundtable invites and challenges you to become the woman you've been working to be.
You're at or approaching $100k ARR and ready to think beyond it
You take responsibility for your business and lean into new challenges
You want to rise to a challenge and change up your energy
You're committed to a full year of upgrades and not a quick fix
You're ready to meet and interact with other women, empower each other, and show up for the space in an impactful way
You're here to build a personal brand and show up on social media for increased visibility
Before You Apply
The details.
how do i know if the club is better?
Think of The Club as your opportunity to grow your business and bring in revenue. The Roundtable builds on that foundation of revenue to enhance it and develop your leadership as a CEO. With revenue delivering BTS, you're now able to focus on your own thought leadership and bringing in new visibility through a platform.
Is there a monthly payment option?
In order to ensure readiness and seriousness, The Roundtable can be paid in full at $6,000 annually, or $1,500 per quarter. In an effort to show our care for loyal members of The Club tier, a discount for 12 mos is applied toward The Roundtable with a lower price of $3,500. There's no quarterly payment option for this discount.
How does the application work?
If interested, please apply here to show your interest. You absolutely do not need to join just because you submitted an application, as this is simply a way for you and I to gauge if this is right for you. Once applications are reviewed, we will reach out to setup a time to talk through details, ask and answer questions, and decide next steps.
How much does it cost?
The Roundtable totals $6,000 for the full year either paid in full, or $1,500 paid quarterly. For members with access to The Club for 12+ consecutive months, your rate is $3,500 paid in full. The annual in-person event in May is fully included in all rates. A non-refundable $500 hold is due at contract signing to secure your spot.
When does it start?
The Roundtable officially begins on September 1 2026. Applications are open now for you to submit yourself. We'll begin reviewing applications in July 2026, with discovery calls and finalizations through August. Confirmations and $500 holds will be due in July/August based on your discovery call with payments due in September.
Who is this for?
Founders in a B2B capacity as service provider or agency owner, who are at or approaching $100k ARR. You should be ready to build a personal brand, step into thought leadership, and run your business with real authority. If you're still figuring out if your business works, The Club is the right place to start as you grow and scale.
